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Dickies Clothing

Interactive Video
Director, Producer

This was part of an interactive campaign for Dickies, developed for the online sweepstakes experts at Site Systems. I shot the dancers against green screen with music and clothing that fit different professions.  This was part of their "Worker of the Year" campaign where someone won a million dollars (and someone actually did win a million dollars). 

The viral campaign allows a user to choose a dancer in one of several occupations, upload a picture of yourself (or a friend, or Brad Pitt, or a hamster, or anything) and send it to a friend.